A Rêverie Society Show

The Deall

It takes two cigars to make a deal happen.
One to think. One to celebrate.

The show uncovers how deal makers think. The cigar is how deals get made.

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Why Two L's

The oldest deals
were made over
a cigar

The double L is not a typo. It's a philosophy. Two cigars — one for the dreaming, one for the doing. The Deall is a show about the moments that change everything, told by the people who lived them.

Every empire, every partnership, every billion-dollar handshake had a cigar burning beside it — and a conversation that lasted long enough for the ash to fall twice. We're here to find those conversations, and the people who lived them.

"The more stories he told, the more excited I got for the life I could live. That night, as the cigars slowly burned, we finally slowed down to talk about accomplishments and dreams."
Berk, Founder — Rêverie Society

That night in Palos Verdes — two Romeo y Juliettas, an ocean view, and a conversation that set a fire — is what The Deall is built on. The belief that the most important deals aren't just financial. They're the moments when someone shows you what's possible.

RÊVERIE
The Vision

Picture Thomas Edison and a 25-year-old founder, the same cigar burning between them. A deal sealed not with a handshake alone — but with the slow burn of something shared.

The Common Ground
Where Generations
Meet
Young men see older men as the future version of themselves. Older men see young men as their legacy continuing. The cigar is where they meet — the 28-year-old founder and the 58-year-old CEO sharing the same ash, the same silence, and sometimes the same vision. The cigar is the great equalizer.
The Pause
A Ritual for
Those Who Lead
In a world where everything is instant — food, news, entertainment — the cigar is one of the only things left that forces you to slow down. Rêverie is built on that pause: the deliberate hour where ambition exhales, and the Napoleon Bonapartes, Da Vincis, and Steve Jobs of today think without interruption.
The Conversation
Where Deals
Are Born
The world's most consequential decisions have rarely happened in boardrooms. They happen in the in-between — over dinner, in the car, after everyone else has left. A cigar creates that in-between on purpose. It buys the time for the conversation to go deeper than it would anywhere else.
The Culture
A Mark of
Masculine Craft
The way certain rituals become culture — the cigar becomes that for thinkers, dreamers, and builders. Not a mark of exclusion, but of aspiration. Something that makes you more ambitious when the entire world tells you to be less. You earn it by the quality of your character, not your net worth.
To make the cigar that billion-dollar enterprises are dreamt of, built, and celebrated over. The one future and current world leaders reach for to sign the deal — then light up to celebrate. The cigar that burns long enough for the real conversation to begin.
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The Media
The Deall Show by Rêverie — one banner, one table, where the deal makers who move markets sit down and think out loud. Every conversation builds the rolodex, the audience, and the trust everything else is built on.
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Seed to Cigar
Owning the entire story — growing, making, and selling our own blends, beginning with the Cortés Series, from the farm to the final cut.
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The Lounges · On The Horizon
What's next — a global network of premium cigar lounges across New York, Dubai, London, and Paris — membership-driven sanctuaries for those who lead.

The
Conversations

All Episodes →
The Rolodex

The Chief Deal Makers

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The Cortés Series — open box with burning-boats lid art and twenty Churchills
Cortés · Burn the Boats
The Cigars · First Release

The Cortés
Series

Every guest who sits at our table shares one instinct — to commit completely, to burn the boats and leave no path for retreat. The Cortés Series is that spirit made tangible.

Named for the conquistador who burned his own fleet in 1519 so retreat was never an option, it is our first cigar — a shade-grown Connecticut Toro built for the long, consequential conversations The Deall is made of. The same fire we document on the show, rolled, banded, and ready to light.

Explore the Cortés Series →
The Founder
Berk
Founder · Certified Cigar Sommelier
Berk, Founder of Rêverie

At 16, over two Romeo y Juliettas brought straight from Cuba, Berk had a conversation that changed everything. A successful entrepreneur across the table told stories from South America — and in the slow burn of that evening, ambition took on a new shape. That night became the seed of Rêverie.

Before Rêverie, Berk built businesses from age 13, helped take a startup that raised $2.5M in VC funding to exit, and hosted a podcast interviewing figures like Geoff Ralston, former president of Y Combinator, alongside early investors and backers of Google, DocuSign, Facebook, Pinterest, Lyft, and Palantir — guests who have collectively raised and managed billions of dollars across funds spanning diverse industries worldwide. He also served as VC in Residence at Lvlup Ventures, working with 15+ funds to source deals and helping VCs raise capital from new LPs.

He earned his sommelier certification through Tobacconist University. He started Rêverie because he believes the cigar table is where the real world happens — and The Deall is his invitation for you to pull up a chair.

Join the Founding Circle

The boats are
already burning

A media empire, a cigar house, and a global network of lounges — being built right now, by the people who saw it first. The early names on this list won't just watch the Rêverie story unfold. They'll own a chapter of it.

We're opening a small number of conversations with investors and partners who move before the consensus does. If you've ever wished you'd been in the room early — this is the room, and it's early.

Option I
Start a Conversation

Tell us how you see yourself in this. Every partnership we've built started with a single, unhurried email.

berk@reverielux.com→
Option II
Sit Down With Us

Book thirty minutes with the founder. Bring your questions, your vision, or just your curiosity — and hear where this is going.

Book a Call→

Fortune favors commitment.