A Rêverie Society Show

The Deall

It takes two cigars to make a deal happen.
One to think. One to celebrate.

Where business, legacy, and the art of the cigar meet

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2
Why Two L's

The oldest deals
were made over
a cigar

The double L is not a typo. It's a philosophy. Two cigars — one for the dreaming, one for the doing. The Deall is a show about the moments that change everything, told by the people who lived them.

Every empire, every partnership, every billion-dollar handshake had a room. A table. A conversation that lasted long enough for the ash to fall twice. We're here to find those rooms and the people in them.

"The more stories he told, the more excited I got for the life I could live. That night, as the cigars slowly burned, we finally slowed down to talk about accomplishments and dreams."
Berk, Founder — Rêverie Society

That night in Palos Verdes — two Romeo y Juliettas, an ocean view, and a conversation that set a fire — is what The Deall is built on. The belief that the most important deals aren't just financial. They're the moments when someone shows you what's possible.

RÊVERIE
The Vision

Imagine a room where Thomas Edison and a 25-year-old founder sit across the same table. Where a deal is sealed not with a handshake alone — but with the slow burn of something shared.

The Gathering Place
Where Generations
Meet
Young men see older men as the future version of themselves. Older men see young men as their legacy continuing. Rêverie lounges exist at that meeting point — where the 28-year-old founder and the 58-year-old CEO share the same ash tray, the same silence, and sometimes the same vision. The cigar is the great equalizer.
The Sanctuary
A Refuge for
Those Who Lead
In a world where everything is instant — from food to news to entertainment — cigars are one of the only things left that force you to slow down. Rêverie is built on that pause. A sanctuary where ambition exhales. Where the Napoleon Bonapartes, Da Vincis, and Steve Jobs of today come to dream without interruption.
The Conversation
Where Deals
Are Born
The world's most consequential decisions have rarely happened in boardrooms. They happened in the in-between — over dinner, in the car, at the table after everyone else has left. Rêverie recreates that atmosphere deliberately. The lounge is the room where the conversation goes deeper than it would anywhere else.
The Culture
A Temple of
Masculine Craft
The way car garages became cultural for gearheads — our lounge becomes that for thinkers, dreamers, and builders. Not a club of exclusion, but of aspiration. A place that makes you more ambitious when the entire world tells you to be less. Membership is earned by the quality of your character, not your net worth.
To be the place where billion-dollar enterprises are dreamt of, built, and celebrated. Where future and current world leaders come together to sign deals — then light up to celebrate. Where the cigar burns long enough for the real conversation to begin.
Now
The Media
The Deall and the Rêverie Cigars Show — stories that build the brand, the audience, and the relationships everything else is built on.
Next
The Lounges
A global network of premium cigar lounges across New York, Dubai, London, Paris — membership-driven sanctuaries for those who lead.
∞
Seed to Cigar
Owning the entire story — growing, making, and selling our own blends, with technology woven into every step from the farm to the final cut.

The
Conversations

All Episodes →
Jorge Armenteros
Episode 01 · Rêverie Cigars Show
Jorge Armenteros
Founder, Tobacconist University
The man who built the world's first formal cigar education institution on what it means to pursue mastery — and why the industry needed a standard worth carrying forward. An origin story for the ages.
Watch Episode →
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The Host
Berk
Founder · Certified Cigar Sommelier

At 16, over two Romeo y Juliettas brought straight from Cuba, Berk had a conversation that changed everything. A successful entrepreneur across the table told stories from South America — and in the slow burn of that evening, ambition took on a new shape. That night became the seed of Rêverie.

Before Rêverie, Berk built businesses from age 13, helped take a startup to a $2.5M VC-backed exit, and hosted a podcast interviewing figures like Geoff Ralston, former president of Y Combinator, alongside early investors in Facebook, Pinterest, Lyft, and Palantir.

He earned his sommelier certification through Tobacconist University. He started Rêverie because he believes the cigar table is where the real world happens — and The Deall is his invitation for you to pull up a chair.

In a world where everything is instant — the cigar demands patience. It will not be rushed. It cannot be skipped. And in that slowness, something rare happens: people actually talk. Rêverie exists for that moment. The Deall exists to find the people who live in it.